How to Set Your Small Business Apart from Competition

To be able to stand tall in a saturated marketplace, nailing what differentiates your small business from competitors is key. The good news? Even in a sea of a million products and services, your small business can still catch consumers' eyes.

Here are four elements to hone in on to craft your unique selling point:


What product(s) or service(s) does your small business focus on? Does your business create apparel with the best material? Is your customer service out of this world? To put it in another way, find your edgeIdentify your business's strengths and weaknesses. Then continuously evaluate, update, and improve your procedures accordingly. When you know where you’re ahead of the game, you can pivot your marketing efforts in a way that's more strategic.


You've heard the saying before. Benjamin Franklin once said, Don't put off until tomorrow what you can do today.” This is crucial in business. Don't just deliver goods or services on time - exceed your customer's expectations whenever the opportunity to do so presents itself. Though this requires more effort, be encouraged in knowing that differentiation paves the way to more sustainable, long-lasting success.


Every touchpoint is an opportunity to assemble an impression that'll keep customers coming back for more and affirming their loyalty to your brand. In other words, you want to design a customer experience that cultivates a lasting impression. Therefore, aim for excellence at each point. If you're unsure of where to start with designing your customer's experience, consider analyzing reviews you've already received. Providing exceptional customer service and quality is a surefire way to stand out.


Believe it or not, transparency has a seat at the table in this arena. Just as important as your quality and service, is authenticity. Consider how frequently consumers are being bombarded with advertisements. Email, digital ads on social media, commercials, you name it! Brands are attempting to make themselves known in every which way. Hence, consumers are looking for integrity; a business they can trust.

For that reason, pull back the curtain. Tell your story. Share your mission. Be open about your goals. This will help you form a deeper connection with your audience through shared values and a clearer picture of the "why" driving your business

Find Your Edge & Put It To Work

Need to get your business funded to get the ball rolling? Apply here at or call us at (561) 525-5497 to speak with a funding specialist. We're committed to helping you get your small business the financial solutions it needs!